{"id":23,"date":"2024-05-10T13:37:05","date_gmt":"2024-05-10T16:37:05","guid":{"rendered":"https:\/\/faq.uol.com.br\/uolads\/cpc_e_cpc_m_dio\/"},"modified":"2025-01-10T10:16:56","modified_gmt":"2025-01-10T13:16:56","slug":"cpc_e_cpc_m_dio","status":"publish","type":"post","link":"https:\/\/faq.uol.com.br\/uolads\/contas-e-financas\/cpc_e_cpc_m_dio\/","title":{"rendered":"CPC e CPC m\u00e9dio"},"content":{"rendered":"<p>\n\tCPC&nbsp;significa&nbsp;<strong>C<\/strong>usto&nbsp;<strong>P<\/strong>or&nbsp;<strong>C<\/strong>lique. Essa \u00e9 a maneira como os cliques s\u00e3o comprados na internet, ou seja, por quanto voc\u00ea pagar\u00e1 a cada vez que clicarem no seu an\u00fancio.\n<\/p>\n<p>\n\tNo momento que voc\u00ea est\u00e1 criando o seu Grupo de An\u00fancios, voc\u00ea optar\u00e1 entre uma compra por CPC ou por CPM (Custo por Mil Impress\u00f5es), para an\u00fancios Native e Display. No caso de an\u00fancios de v\u00eddeo, a compra \u00e9 feita por CPV.\n<\/p>\n<p>\n\t<img decoding=\"async\" alt=\"CPC\" src=\"https:\/\/static-or02.inbenta.com\/02fddb23c36b9ba2ad745ee7b2344bb4e827f9c62dacc7e5449b06a928744f06\/CPC.JPG\" style=\"width: 532px;height: 277px\" \/>\n<\/p>\n<p>\n\tEsse valor influenciar\u00e1 diretamente nas chances da sua publicidade aparecer, pois nossa plataforma funciona como um leil\u00e3o. An\u00fancios com CPC&nbsp;mais altos aparecer\u00e3o mais e em lugares de maior destaque do que an\u00fancios com CPC&nbsp;mais baixos.\n<\/p>\n<p>\n\tO UOL ads oferece duas maneiras para configurar o valor de CPC: o Valor Recomendado Autom\u00e1tico e a Manual.\n<\/p>\n<p>\n\tCom o Valor Recomendado Autom\u00e1tico, a pr\u00f3pria ferramenta far\u00e1 com que seu lance esteja sempre dentro da meta de lance recomendado, deixando seu an\u00fancio mais competitivo e sua campanha com maior chance de obter melhores resultados.\n<\/p>\n<p>\n\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/static-or02.inbenta.com\/02fddb23c36b9ba2ad745ee7b2344bb4e827f9c62dacc7e5449b06a928744f06\/autom%C3%A1tico_manual2.png\" style=\"width: 600px\" \/>\n<\/p>\n<p>\n\tJ\u00e1 com a maneira manual, voc\u00ea poder\u00e1 configurar o valor de CPC&nbsp;que julga ideal para o an\u00fancio. E logo abaixo, o UOL ads te indica qual \u00e9 a faixa de valores recomendados.\n<\/p>\n<p>\n\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/static-or02.inbenta.com\/02fddb23c36b9ba2ad745ee7b2344bb4e827f9c62dacc7e5449b06a928744f06\/autom%C3%A1tico_manual.png\" style=\"width: 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CPC&nbsp;significa&nbsp;Custo&nbsp;Por&nbsp;Clique. Essa \u00e9 a maneira como os cliques s\u00e3o comprados na internet, ou seja, por quanto voc\u00ea pagar\u00e1 a cada vez que clicarem no seu an\u00fancio. No momento que voc\u00ea est\u00e1 criando o seu Grupo de An\u00fancios, voc\u00ea optar\u00e1 entre uma compra por CPC ou por CPM (Custo por Mil Impress\u00f5es), para an\u00fancios Native e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"article_uolads","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPC e CPC m\u00e9dio - FAQ UOL Ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/faq.uol.com.br\/uolads\/contas-e-financas\/cpc_e_cpc_m_dio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPC e CPC m\u00e9dio - FAQ UOL Ads\" \/>\n<meta property=\"og:description\" content=\"CPC&nbsp;significa&nbsp;Custo&nbsp;Por&nbsp;Clique. 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