{"id":26,"date":"2024-05-10T13:37:03","date_gmt":"2024-05-10T16:37:03","guid":{"rendered":"https:\/\/faq.uol.com.br\/uolads\/viewability\/"},"modified":"2025-01-10T10:27:01","modified_gmt":"2025-01-10T13:27:01","slug":"viewability","status":"publish","type":"post","link":"https:\/\/faq.uol.com.br\/uolads\/configuracoes-e-otimizacoes\/viewability\/","title":{"rendered":"Viewability"},"content":{"rendered":"<p>\n\tViewability \u00e9 m\u00e9trica que ir\u00e1 acompanhar e medir impress\u00f5es de an\u00fancios que foram visualizadas. Pela regra, \u00e9 definido quando 50% de um an\u00fancio estiver vis\u00edvel por no m\u00ednimo um segundo para display e dois segundos em caso de v\u00eddeo.\n<\/p>\n<p>\n\tO c\u00e1lculo \u00e9 feito da seguinte forma:&nbsp;Impress\u00f5es de an\u00fancios visualizadas \/ impress\u00f5es de an\u00fancio x 100&nbsp;Ou seja, em um an\u00fancio com 100 impress\u00f5es di\u00e1rias, onde 75 foram vistas, seu viewability ser\u00e1 de 75%.\n<\/p>\n<p>\n\tPara conferir essa funcionalidade em UOL ads, v\u00e1 em&nbsp;Painel Geral&nbsp;e des\u00e7a a p\u00e1gina at\u00e9 \u00e0 \u00e1rea de suas campanhas. Na op\u00e7\u00e3o de&nbsp;Modificar M\u00e9tricas, selecione as que deseja visualizar, podendo escolher at\u00e9 6 ao mesmo tempo. L\u00e1 estar\u00e1 dispon\u00edvel a porcentagem de viewability de cada campanha sua que esteja veiculando ou j\u00e1 tenha sido veiculada.\n<\/p>\n<p>\n\t<img decoding=\"async\" alt=\"Viewability\" src=\"https:\/\/static-or02.inbenta.com\/02fddb23c36b9ba2ad745ee7b2344bb4e827f9c62dacc7e5449b06a928744f06\/Viewability.jpg\" style=\"width: 1024px;height: 354px\" \/>\n<\/p>\n<p>\n\tO Viewability te dar\u00e1 uma porcentagem das impress\u00f5es que foram visualizadas e que mostrar\u00e1 o impacto eficiente que o an\u00fancio obteve frente ao p\u00fablico alvo. Sendo assim voc\u00ea estar\u00e1 utilizando o investimento de sua campanha da melhor forma poss\u00edvel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viewability \u00e9 m\u00e9trica que ir\u00e1 acompanhar e medir impress\u00f5es de an\u00fancios que foram visualizadas. Pela regra, \u00e9 definido quando 50% de um an\u00fancio estiver vis\u00edvel por no m\u00ednimo um segundo para display e dois segundos em caso de v\u00eddeo. O c\u00e1lculo \u00e9 feito da seguinte forma:&nbsp;Impress\u00f5es de an\u00fancios visualizadas \/ impress\u00f5es de an\u00fancio x 100&nbsp;Ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"article_uolads","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viewability - FAQ UOL Ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/faq.uol.com.br\/uolads\/configuracoes-e-otimizacoes\/viewability\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viewability - FAQ UOL Ads\" \/>\n<meta property=\"og:description\" content=\"Viewability \u00e9 m\u00e9trica que ir\u00e1 acompanhar e medir impress\u00f5es de an\u00fancios que foram visualizadas. 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