{"id":969,"date":"2024-10-29T14:30:53","date_gmt":"2024-10-29T17:30:53","guid":{"rendered":"https:\/\/faq.uol.com.br\/uolhost\/o_que_google_ads_\/"},"modified":"2025-09-18T16:43:21","modified_gmt":"2025-09-18T19:43:21","slug":"o-que-e-google-ads","status":"publish","type":"post","link":"https:\/\/faq.uol.com.br\/uolhost\/content\/o-que-e-google-ads\/","title":{"rendered":"O que \u00e9 Google Ads?"},"content":{"rendered":"<p class=\"paragraph\" style=\"margin: 0cm;vertical-align: baseline\"><span class=\"normaltextrun\" style=\",sans-serif;font-size: 11.0pt\">O Google\u00a0Ads<\/span><span class=\"normaltextrun\"> \u00e9 uma plataforma de publicidade online do Google, onde\u00a0voc\u00ea poder\u00e1 criar an\u00fancios\u00a0que ser\u00e3o\u00a0exibidos nos resultados de pesquisa\u00a0dos seus clientes e tamb\u00e9m em outros espa\u00e7os online.<\/span><span class=\"eop\" style=\",sans-serif;font-size: 11.0pt\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;vertical-align: baseline\"><span data-contrast=\"auto\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;vertical-align: baseline\"><span class=\"normaltextrun\" style=\",sans-serif;font-size: 11.0pt\" data-contrast=\"auto\"><strong>Mas como a campanha funciona?<\/strong><\/span><span class=\"eop\" style=\",sans-serif;font-size: 11.0pt\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;vertical-align: baseline\"><span class=\"normaltextrun\" style=\",sans-serif;font-size: 11.0pt\" data-contrast=\"auto\">Uma campanha\u00a0<\/span><span class=\"normaltextrun\" data-contrast=\"auto\">Google funciona atrav\u00e9s da cria\u00e7\u00e3o de an\u00fancios que s\u00e3o exibidos em resultados de pesquisa e em outros sites parceiros do Google.\u00a0<\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;vertical-align: baseline\"><span class=\"normaltextrun\" data-contrast=\"auto\">Voc\u00ea pode definir seus objetivos,\u00a0selecionar\u00a0as palavras mais relevantes,\u00a0criar an\u00fancios atraentes,\u00a0definir lances e or\u00e7amentos, e\u00a0monitorar o desempenho para otimiza\u00e7\u00e3o cont\u00ednua.\u00a0<\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;vertical-align: baseline\"><span class=\"normaltextrun\" data-contrast=\"auto\">Os an\u00fancios s\u00e3o exibidos quando as palavras-chave correspondem \u00e0 pesquisa de um\u00a0cliente.<\/span><\/p>\n<figure class=\"image\" style=\"height: 600px;width: 1000px\"><img decoding=\"async\" class=\"\" style=\"height: 503px;width: 838px\" src=\"https:\/\/static-or02.inbenta.com\/1e97769f3b041846e69e3ebc1eedf259dbf271d0bb23cd2651d9c05b732d8c56\/image_1717432436015.png\" \/><\/figure>\n<div>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000\"><strong>ATEN\u00c7\u00c3O<\/strong><\/span>: Em caso de d\u00favidas ou aux\u00edlio com a sua campanha, n\u00e3o deixe de entrar em contato com nossos especialistas atrav\u00e9s do e-mail: <strong>atendimento-marketingdigital@uolinc.com<\/strong><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Google\u00a0Ads \u00e9 uma plataforma de publicidade online do Google, onde\u00a0voc\u00ea poder\u00e1 criar an\u00fancios\u00a0que ser\u00e3o\u00a0exibidos nos resultados de pesquisa\u00a0dos seus clientes e tamb\u00e9m em outros espa\u00e7os online.\u00a0 \u00a0 Mas como a campanha funciona?\u00a0 Uma campanha\u00a0Google funciona atrav\u00e9s da cria\u00e7\u00e3o de an\u00fancios que s\u00e3o exibidos em resultados de pesquisa e em outros sites parceiros do Google.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"article_uolhost","format":"standard","meta":{"footnotes":""},"categories":[319,395],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 Google Ads? 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